Marinela Piñate

Copiloto de facturación y finanzas para pymes a través de WhatsApp.

Marinella Piñate (often listed as Marinella; Venezuelan-born) is co-founder and CEO of Zumma, an AI finance product for LatAm businesses that automates expense management and invoicing via WhatsApp. Public profiles describe an all-female founding team (with Daniela Lascurain and María Fernanda de la Colina), an MIT MBA, prior work at Goldman Sachs, and programs including Techstars Payments and MIT delta v. Zumma is headquartered in Mexico City; company and press materials cite hundreds of business customers and a pivot from a B2C personal-finance app to B2B autonomous finance.