Vania Rivero
Price Lab
Vania Rivero es fundadora & CEO de Price Lab, empresa dedicada a digitalizar el in-store pricing, ayudando a las empresas a innovar y obtener mejores resultados. Price Lab es un Software Como Servicio más Hardware…
Vania Rivero is founder and CEO of Price Lab, which sells electronic shelf labels plus software so retailers can update in-store prices in near real time and monitor competitor prices. She holds a business-administration degree from Universidad de Lima and worked in retail commercial roles before founding the company (LinkedIn lists a Lima start in 2021; company HQ is also listed in Mexico City). MIT Technology Review named her an Innovator Under 35 Latin America 2023 for the digital-label work.